Our first goal was to revisit and define our identity, ensuring we could communicate it with clarity and consistency. The result of this work is our Brand Manifesto and our new brand claim: Driven by curiosity — a powerful synthesis of our values, vision, and mission:
“Science is driven by a curiosity about the natural world and the human desire to understand how things work. Every day, a sense of wonder motivates scientists to explore the unknown and ask fundamental questions about the world around us.
We at Velp embrace this spirit, fostering open-mindedness and creativity. We blend Italian craftsmanship with state-of-the-art technology to deliver exceptionally user-friendly and reliable laboratory equipment and analytical instruments. Renowned for our clean, minimalist design, we strive to simplify the scientific routines of those committed to enhancing quality of life and addressing critical global challenges.
We'll keep pushing the limits of innovation, always evolving in everything we do — just as you do. Velp. Driven by curiosity.”
At the heart of Velp lies the spirit of a community working towards common goals, and this is central to our identity: We are strongly dedicated to people — those who work with our products and those who create them — fueling curiosity, quality, and excellence in everything we do.